With local partners supplying premium-quality linen, our vast know-how, clever pricing and minimalist designs, we have transformed the linen wear market forever. We believe that our premium fabrics and the talent that stands behind our brand are the best we can offer the world. Our mission is to create and deliver absolutely modern, clean-cut and intelligently marketed linen wear. We are here to innovate through ethical production, disrupt traditional fashion price formation and transform your linen wear experience.