About LueL
LUEL is a family-run brand, nurtured by Jelena and her daughter Sandra. Their competitive advantage is the talent and synergy between different fields and generations. LUEL's creations are characterised by the highest quality natural and linen fabrics, refined silhouettes, comfortable functionality and modern aesthetics. The Vilnius-based LUEL fashion house, led by Sandra and Jelena, is guided by transparent business ethics and the highest production standards. Young Sandra not only contributes to the development of the brand, but also actively deepens her academic knowledge by studying for a PhD in Fashion Culture.
TWO DECADES OF EXPERIENCE
Our mission
In our prehistory, linen garments were rustic, expensive and lacking in distinctive design. The best linen quality and design was often reserved for niche consumers - we are here to change that. With local partners supplying the highest quality linen fabrics and our experience, smart pricing and minimalist design, we have changed the linen clothing market forever. We believe that our premium quality fabrics and the talent behind our brand are the best we can offer the world. Our mission is to create and deliver contemporary, high quality linen garments with a refined silhouette. We are here to innovate through ethical production, disrupt the pricing of traditional fashion and transform your experience of wearing linen.
